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Marketing Mistake #1 – failing to conduct adequate research

Simple putting together a marketing strategy without knowing how people will respond to it can be costly both in terms of money and time. Do not haphazardly put together marketing ideas in the hope that they will work. Good marketing sense always means you have done your researched and have proper facts in place to help support the decisions you make. Research to see what offers, incentives, advertising has worked in the past and what has not. What does your target audience respond to? What has worked for other businesses in your industry and how did they do it? Always tailor any marketing to the needs of your company and the audience you are trying to reach. Each business will require different marketing strategy depending on the nature of their business – and each business that is similar to each other also has to be unique in their marketing approach. However, you can still learn from other businesses marketing failures and successes and adopt these to your own marketing ideas.

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Marketing Mistake #2 – Not being consistent with your unique selling point

Your unique selling point is what sets you apart from everyone else. Your brand and slogan is what should be summarizing this unique selling point – and it is this that should be displayed, advertised and promoted with every single piece of communication and marketing pieces. From emails, your website, flyers, business cards etc every way in which you communicate to the world should always be displaying your unique selling point. This consistency is what will eventually stick in people’s mind and take notice of your business.

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Marketing Mistake #3 – Not focusing on your current customer base

While there should always be focus on gaining new customers, this by no means should result in ignoring your current customers. Your current customers are what will make the majority of your turnover and you should always be coming up with incentives and offers to keep them coming back.

These mistakes are only a portion of the many other common marketing mistakes business have and still currently make. Be thorough in every marketing decision you make and work on every portion of your business to ensure that one area is not being neglected while the other is focused on perhaps too much. Keep researching and building your knowledge about marketing mistakes and successful ideas so that you can make the right decisions when it comes to marketing your own business.

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Marketing a New Product #1 – Market Research

Before launching your new product into the market, it is wise to carry out some market research beforehand to determine how consumers might respond. Marketing research can help companies find out whether any alterations or modifications to the product are needed before launching it into the market. There are a few ways in which this market research is conducted. One popular way is through focus groups. This involves customers responding about a product through a one-way mirror. These candidates are then asked a series of questions pertaining to that particular product such as how they find the size, colour, features, practicality, ease of use and so on. Alternatively, if a business wants to conduct market research on a wider scale, then phone surveys have shown to be effective. This helps larger corporations to find out on a larger scale what consumers think before launching it into the market. In addition to carrying out a Beta test, businesses can start introducing their product or services to different sample markets of the same size. The product should be introduced as any full blown marketing campaign by marketing through print, emails, search engines, TV, radio and so on. You can then decide to run the Beta test for a prolonged period of time and determine where the success lies. Wherever results prove favourable, your marketing strategies can be focused in that direction and you can start implementing your product more thoroughly into the market.

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Marketing a New Product – know and understand your competition

Knowing your competition is an essential element to successfully launching a new product into the market. To know what your competitors strengths and weaknesses will help you to tailor your marketing strategy accordingly. You can study which companies in your industry do well, what products are proving successful over others and why. This will help you to be prepared for the reality of the market and ensure that you market your product accordingly based upon your research and understanding of the market and your competitors.

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Market research is the primary ingredient in successfully launching a new product into the right market. Through your research you will be able to determine where your niche is and how you can best use that to your advantage. By knowing the marketplace, as it is now, will help you ensure that you are marketing your product based upon real information. Also, targeting the right consumer is equally essential. This can be done by carrying out surveys to various market groups. By working out which group fits your product the best, you can than strategize how best to connect with and market your product to this audience.  Marketing a new product can be equally thrilling yet nerve-wrecking. Look after your nerves and give your product the right start by doing your homework beforehand. Keep these pointers in mind and you will find yourself on the road to success.   We wish you all the best!

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Corporate Clothing At Work

The first thing that should be considered is whether or not you have a budget to cover the costs of implementing corporate clothing at your office. You should then talk to your employees and find out how they feel about this move. This is a crucial step as your employees have to be comfortable with this idea.

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You should also involve your employees in choosing the design, style, colours and material for the clothing. This way, they will feel involved and you can also make sure that the end result is something that they will be very happy with. Once you have a brief and a design to work with, you can then start approaching different suppliers.

Always request a quote as well as a sample from each supplier. This way, you would know exactly what type of quality you can expect from a certain company. The quality of the corporate clothing is of utmost importance. This is because your employees should be comfortable and the clothing is also a direct reflection of your company when your employees are out in public.

Corporate clothing can make employees feel like a valued part of the company. This will lead to them being more productive and they would also be a lot more likely to go the extra mile for the company. You should also realise that your employees will essentially be advertising your business everywhere that they go during the work day. This is another reason why you should ensure that the corporate clothing is professional and high in quality and that the company’s branding is clear and visible.

Becoming A Supplier

There is a lot of opportunity for success by becoming a supplier of corporate clothing. This is because of the huge demand for these services. You should realise that there is also a lot of competition in the field due to the fact that there is a lot of competition.

As a new company, you should try and promote yourself by offering good deals as an opening special. Remember not to make your prices too low because that will cut your profit and people will associate a cheap price with a poor quality product.

You should then make up a portfolio of examples of corporate clothing that you offer. You should also show examples of branding that you have done. You would require specialist materials and equipment and you should realise that this is quite an expensive business to start up.

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You should first understand exactly what corporate clothing is. Corporate clothing is clothing or a uniform that is standardized and provided to each of your staff members. This uniform is then branded with the company name and logo.

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How To Choose

You should first determine what your company’s budget is for the corporate clothing before you even start shopping around. It is always a good idea to try and cover the full cost of the corporate wear for your employees. You can negotiate a deal with them though where the company pays for a certain percentage of the costs and the employee pays the remainder. This is not the ideal situation though and should only be done if it is really not possible for the company to cover all of the costs.

You can then talk to your employees to find out what they need from the corporate clothing. You can gain insight into what design and material will be most comfortable for them to work in. It is very important that you get their input as it is essential that they are happy with the clothing that you have made.

Finding a supplier is relatively easy due to the high demand. You can find one online, in your community newspaper or in your Yellow Pages. You can then contact the company and request a quote as well as a sample of their work. Only consider suppliers that offer a superior quality product and efficient service.

The Benefits

One of the major benefits of corporate clothing is that it ensures that your employees are appropriately and professionally dressed every day. It also eliminates stress in a way that your employees so not have to worry about what they will wear to work every day.

Implementing corporate clothing will also make your employees feel like a valued part of the company. This means that they will probably be a lot more productive and a lot more willing to go the extra mile for the company. A standard uniform also eliminates social barriers. Employees will find it a lot easier to talk to one another and this leads to better team work and inter-departmental communication. Again, this benefits the business as a whole.

Your employees would be representing your company everywhere that they go during the work day. This is why the corporate clothing that you decide to buy should project the correct type of corporate image you wish to create for your company.

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One of the important things that you should remember is that the quality of the promo item you choose to use is of utmost importance. This is because it is a direct reflection of your business and the goods and services that you offer. Potential customers will associate a good quality promo item with a professional company that offers good quality services. They will also associate a poor quality promo item with an unprofessional company that is cheap and offers poor quality good and services.

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Distribution At The Tradeshow Or Expo

You need to ensure proper distribution of your promo item at the tradeshow or expo. It cannot be effective if it is not distributed. You can use promoters to distribute your promo items and other marketing material throughout the expo. This will also attract potential customer s to your stall or stand. There are many companies which hire these professional and vibrant promoters out for events such as tradeshows and expos. You would then brief them before the event regarding what they should wear, what they will be doing and what your company offers.

It is also a good idea to distribute promo items as well as printed informational flyers and brochures. This is because the promo items would only be branded with the company name and logo and would not tell people much about what it is you offer. By including a flyer or brochure you will be remedying this.

Finding A Supplier

Once you have decided exactly what promo items you would like to use and what your budget for the event is, you can then start approaching different suppliers. You can find suppliers relatively easily by using a good online search engine or looking through your local Yellow Pages or community newspaper. You should then contact as many as possible. You should ask for a quote as well as a sample of their work. Also, remember to ask questions such as whether or not they deliver and how long it would take to produce the order once it is placed and paid for.

You can then compare the different prices, the quality of their work and what sort of value added service you would benefit from. Remember that the best deal is hardly ever the cheapest one. The best deal would be a deal that offers you the best quality and value at an affordable price. Also, many suppliers are open to negotiation after they give you an initial quote.

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The type of promotions that you have and promo material that you use would depend largely on your target market and your marketing budget. You should clearly identify your target market and financial budget before you start considering different promotion ideas. This will help you make informed decisions regarding your marketing plan.

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Promotions

One of the most effective promotions for new companies is having a stall at an expo or tradeshow. This is extremely helpful to start creating brand awareness. You should pick your promotions staff and material very carefully. There are many companies that hire out professional and vibrant promoters for events such as these. You would then brief them about your company and your product and services and they would then approach prospective customers and distribute your promo material for you.

You can also organize promotions to take place in local malls, on the street or at any busy public space. Again, always make sure that the promoters and promo material that you use is professional. The space you choose to have a promotion in should be where high numbers of your target market are. This will increase the chances of the promotion being a success.

Promotional Material

There are two main types of promo material. These are printed promo material such as flyers, posters and brochures and promo items such as branded wristbands, pens, key rings and lanyards. You should always try and choose promo material that suits your target market and your budget. It is also a good idea to choose items that are very useful and have them branded. This way, people are a lot more likely to use the item often and see your branding often.

Printed promo material is a lot less expensive than promo items. This is why so many companies choose to use this form of promo material. They can also provide the potential customer with a lot of information regarding your products and services. The down side to using this type of promo material is that people generally tend to look at a flyer once and throw it way after reading it.

Promo items, on the other hand, a lot more likely to be kept and used. This means that people will see your branding often and are more likely to use your services in the future as they are a lot more likely to remember your business.

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The type of promotion and the type of promotional material that you choose to use would depend largely on your budget and your type of target market. Once you have clearly defined both of these factors then you can start considering what sort of promotions you can use at your stall at the tradeshow or expo.

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Promoters

The promoters that you have at the stall should be knowledgeable as well as vibrant and professional. This is because people will view them as a reflection of your business. You may use employees as promoters at your stall or you can use the services of companies that actually hire out promoters for this very reason. You would then brief them regarding the company, products and services.

The promoters that you use would then approach prospective customers with marketing material and promo items. It would be a good idea to provide branded uniform for promoters. Alternatively you can specify a colour theme such as black pants and black shirts and then simply provide company badges.

Promotional Material

Printed promotional material such as flyers and brochures are among the most popular forms of promotional material used. This is because they can inform potential customers about your company and products and services and they are relatively inexpensive. You can even print these flyers and brochures yourself which can greatly reduce cost.

Printed promotional material is also easy to distribute. The down side to this form of advertising is that people generally tend to throw these flyers and brochures away quite soon after receiving them. This is where promotional items are helpful.

Promotional items are basically items such as pens, notebooks, wristbands and lanyards that are branded with the company name and logo. While they do not tell people much about the company they help to create brand awareness. People are a lot let likely to throw these items away. If you brand useful items and people use it often then they are more likely to use your services in the future. Many companies consider this worth the extra money spent in producing them.

It is a good idea to use a combination of both printed promotional material and promotional items. This way, people will read about your service offerings and use the promotional item which will keep your company and branding fresh in their minds. This is the best approach to use at a stall at a tradeshow or expo.

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Your budget and the type of target market would play a huge role in deciding which promo material to use. Once you have clearly identified your target market as well as your budget, you can then start looking into your options regarding your marketing plan for the expo or tradeshow.

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Doing Promotions

Having vibrant staff doing your promotions on the day of the tradeshow is very important. There are many promotions companies who hire out promoters who are professional and vibrant. You would then brief them regarding your company and product and services. These promoters would then approach prospective customers with information or promo material for your company.

It would also be a good idea to serve refreshments at your promotion. This will attract people as well as keep them there long enough to finish their drink for example. This will give your promoters plenty of time to market your company and your products and services.

Promo Items And Printed Promo Material

There are many different promo items that you can have branded and then give them away to potential customers. These items can be wristbands, pens, lanyards, key rings or notebooks. It is always a good idea to use items that are useful as well as cost effective. Promo items are a bit more expensive that printed promo material such as flyers, brochures and posters. Many companies will say that they are more than worth the extra money spent though.

The big advantage that promo items has is that people are a lot more likely to keep a promo item such as a key ring or lanyard than they are to keep a flyer or brochure. This means that they would use it often and see your company’s branding often. Promo items are an excellent way of creating brand awareness.

Printed promo material is also a popular option at tradeshows and expos. This is because they are relatively inexpensive to produce and they are informative. Whereas promo items will only carry the branding of your company, a flyer or brochure can offer a potential customer a lot more information about the company and your products and services.

Many company opt to print there own flyers and brochures for events such as tradeshows and expos. This may work out to be a lot more cost effective than having them printed by a printing company. You should always be sure that the promo material that do give to prospective customers are of a good quality. This is because it is a direct reflection of your company.

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The type of promo material that you do choose would largely depend on your budget and the type of corporate event that you are having. You need to first take these to factors into consideration before you even begin to look at the different options when it comes to promo material.

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Promo Items

Promo items can really be any item that you would then have branded with the company name and logo. It is generally considered to be a good idea to choose items which are useful and relatively inexpensive. This would be items such as pens, wristbands, tote bags and notebooks. If the corporate event has a bigger budget then you can use items such as laptop bags, camera and desk accessories.

If it is a formal corporate event then you can place these promo items in a gift bag and simply place one at every table setting. If the event is more informal then you can simply hand it to guests throughout the evening or as they enter. Always remember that the quality of the promo material is very important. It is a direct reflection of your company.

Promo items are usually more expensive than printed promo material such as flyers and posters. However, many companies say that it is more than worth the extra money spent. This is because guests are a lot more likely to keep and use a promo item than they are to keep and look at the flyer or brochure. This would result is a more effective form of marketing.

Printing Promo Material

Corporate events are usually a more formal type of event. This means that the design of posters or any banners should be done in a very tasteful and professional way. If you budget allows for it then it may be a good idea to use the services of a graphic designer to assist you with the design of the promo material.

If you would like to use flyers and brochures at the event then it may not be a good idea to simply hand them to guests. This is usually seen as unprofessional and ends up with the venue being strewn with discarded flyers and brochures. A better option would be to include a flyer and brochure in the gift bag that you place at each table setting.

It is a great idea to try and use both promo items and printed promo material at your corporate event. This way you can give guests information on the flyers and brochures as well as the promo items which they are likely to keep and use often.

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The Debate

Various debates have been stimulated about whether this new band is indeed revolutionary, or whether it is just another sales gimmick. There have been various studies that have found that the Power Balance wristband does not really have an effect on athletic performance.  The hologram that is inside the Power Balance wristband is suppose to work with the natural flow of energy in the body, consequently enhancing the athletic performance of the body. The company who manufactured this even called this wristband, in its slogan, ‘Performance Technology’. This is exactly where the debate comes in…

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The Power Balance Company had to apologise for its use of these words, ‘Performance Technology’, in their advertising campaign. There is, unfortunately, no scientific proof of the effect that the Power Balance wristband has on the body. It is thus understandable that critics and consumer commissions have been very serious in discrediting this product, feeling that people are being misled.

We should indeed be concerned about such things, considering the amount of young people who have been getting these bands for Christmas and birthday presents lately. Everywhere you turn, you will probably see someone wearing one of these bands – or at least before the whole controversy surrounding these bands kicked in. The company manufacturing Power Balance wristbands admitted, though still believing in the products effectiveness, that their advertising might have been misleading, and that there is no credible scientific proof of their claims.

Test Results

Some athletes tried to stay more objective and tried out the Power Balance wristband in an attempt to find out if there was anything to it. Dominique Dawes, an Olympic Gymnast, concluded that nothing replaces good-old hard work. She doubts that a hologram can make the difference that practise can.

Studies have also been done where sports performers were all given Power Balance wristbands, with some of the holograms being removed. No one could see whose was removed. The results showed no significant difference between those who wore the Power Balance bands with the holograms, and those who wore those without the holograms.

Conclusion

Unfortunately, for those looking for hard evidence – you will have to look toward the more subjective field of kinesiology, which relies on balancing the body’s various energy fields to heal the body.

Whether these Power Balance bracelets work or not, will at the end be a subjective decision. There are still various sportsmen and women who claim that it really works. You will thus have to decide for yourself by trying them out, or otherwise considering the evidence, or lack thereof, whether these wristbands are worth the fuss and R300.

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